The 10 Best SEO AI Tools: Pros, Cons, Pricing, and Reviews

Table of Contents

SEO AI tools have significantly changed the workflow and productivity of SEO experts. Using artificial intelligence, you can improve any website’s performance organically, faster than ever before.

If you are in search of the best SEO AI tool that checks all your requirements, you’ve come to the right place. 

Let’s explore some of the best SEO AI tools in detail and analyze the benefits, limitations, and reviews of each.

Keep reading.

Top 10 Best AI SEO Tools: Paid and Free

1. Surfer SEO

Surfer SEO

Surfer SEO is an SEO AI tool that is feature-rich and focuses on content optimization. Utilizing the data-driven insights of this tool, you can easily leverage your SEO organically.

It excels at analyzing competitor content and will give you suggestions based on what is already performing well. 


  • Excellent for optimizing existing content.
  • Automates tasks to save time.
  • User-friendly interface.
  • Little to no learning curve.
  • The Content Editor tool strengthens on-page SEO to rank higher in the SERPs.


  • Keyword research tool offers only basic functionalities. 
  • The technical SEO aspect is weak.


  • A 7-day free trial is available for all plans.
  • Monthly plans start from $89 onwards, depending on the features and requirements of various businesses. 

Surfer SEO Rating

2. Ahrefs


Ahrefs is a complete suite of SEO tools, known primarily for its backlinking and keyword research capabilities. With its advanced keyword research tools, you can access search volume estimates, and understand keyword difficulty.


  • It has one of the largest and most updated backlink databases.
  • The keyword research tool is advanced.
  • Easily monitor and track your ranking.
  • Offers in-depth competitor analysis.


  • Ahrefs comes with a steeper price tag.
  • As there are a lot of tools and features, you need to invest time and effort to master them.


  • You can access Webmaster Tools like Site Explorer and Site Audit tools for free for a limited period.
  • The basic plan called Lite starts at $129 per month. There are plans like Standard, Advanced, and Enterprise to cater to the needs of varied SEO requirements.

Ahrefs Rating

3. Jasper


More than a technical SEO tool, Jasper AI is an AI writing assistant that will help you create relevant content swiftly. It can write SEO-optimized blogs, meta descriptions, and title tags with your target keywords.

Putting user experience in the forefront, this tool seamlessly enhances readability while optimizing it for search engines.


  • Hassle-free content creation and immense content variety.
  • Surfer SEO integration to get data-driven keyword optimization.
  • Its analytics offer insights into content trends and monitor content performance.
  • User-friendly interface.


  • Very basic SEO toolset in terms of on-page SEO and technical SEO.
  • Less focus on content optimization.
  • Advanced keyword research and competitor analysis are absent.


  • Jasper AI offers a 7-day free trial to understand the basic functionalities. However, you need a subscription plan to access all the features.
  • The basic plan starts at $39 per month. 

Jasper AI Rating

4. Semrush


Semrush SEO is a comprehensive SEO toolkit with a wide range of features. It is a perfect choice for agencies and businesses searching for the best tool to manage all aspects of SEO.

This tool has impeccable keyword research tools that help you analyze the search intent and rightly use target keywords.


  • Advanced on-page and technical SEO support.
  • Intuitive and user-friendly interface.
  • Offers extensive scalability.
  • Superior link-building and site auditing tools.


  • Semrush is not an affordable SEO AI tool.
  • There are certain limitations to the number of projects you can run within a plan.
  • Advanced features require additional paid add-ons.


  • There is a free trial for 7 days on all plans. 
  • The three plans are; Pro, Guru, and Business. The basic plan Pro starts at $129.95 per month.

Semrush Rating

  • 4.5/5 (G2)

4.7/5 (Capterra)

5. Outranking


Outranking is a powerful SEO AI tool popular for its user-friendliness. It focuses on long-tail keywords and content strategy. 

This tool enables content auditing, strategizing, and optimizing content easily. 


  • Excels at identifying long-tail keywords that have lower competition and attract targeted organic traffic.
  • Allows you to build a comprehensive content strategy through content cluster and topic suggestions. 
  • A clean and user-friendly interface with a gentle learning curve.


  • Technical SEO and rank-tracking aspects could be stronger.
  • This tool is relatively new affecting its data accuracy. 
  • Basic competitor analysis tool.


  • The basic plan Starter has a $29 per month pricing plan. There are plans called SEO  Writer, SEO Wizard, and other custom plans.

Outranking Rating

4.5/5 (Capterra)

6. Alli AI

Alli AI

Alli AI  is a great SEO AI tool for creating and optimizing content for international audiences. It supports various languages and allows integration with content management systems like WordPress.


  • Allows specific optimization based on location and audience.
  • Customize and manage on-page SEO improvements.
  • Seamless integration with popular CMS.


  • Basic keyword research and technical SEO.
  • It is not an established SEO AI tool.


  • Alli AI has plans for agencies and businesses of varied needs. For businesses, the plan starts at $299 per month, for agencies, it is $599 per month, and for enterprises, the charge is $1199 a month.

Alli AI Rating

7. Diib


Diib AI offers a holistic approach to SEO, combining various tools and features to manage your website’s online presence. This SEO AI tool covers all aspects of SEO; be it the technical side or the on-page aspects.

Also, it analyses your website’s performance with various metrics, like mobile speed.


  • It is an all-in-one SEO suite.
  • Intuitive and user-friendly interface.
  • There is no learning curve.
  • Allows social media integration.
  • Built-in lead generation tools to capture leads from website traffic.


  • Limited features in keyword research and competitor analysis.
  • Content optimization is not advanced. 
  • Offers fewer customization opportunities.


  • Diib provides a free plan with limited access to features. To get unlimited access, the subscription plan costs around $14.99 per month

Diib Rating

8. Neuronwriter


Neuronwriter is another SEO AI tool with strong creative content optimization capabilities. The creative intelligence feature is what goes beyond SEO optimization. 

It acts as an effective content-writing tool that utilizes natural language processing technology to create engaging content.


  • Excellent content optimization.
  • Assists with writing original and engaging content.
  • Intuitive and user-friendly interface.


  • Rank tracking and technical SEO aspects are weak.
  • It is a newer tool. Therefore, you can’t rely on its accuracy.
  • The quality of the content is heavily dependent on your input. 


  • There is a limited-time free trial.
  • The plans are Bronze, Silver, Gold, Platinum, and Diamond, with Bronze starting at $19 per month.

Neurowriter Rating

9. INK


INK AI is an SEO AI tool that leans towards the content creation and optimization side of SEO. It gives you topic suggestions and outlines and checks the on-page SEO part for better ranking.

It enables grammar and plagiarism checking to ensure the content is original and error-free.


  • Supports multiple languages.
  • Analyzes content in real-time.


  • SEO features are basic.
  • Limited keyword research.


  • INK offers two plans called Professional and Enterprise. There is a 5-day free trial for both. The basic plan, Professional, starts at $39 per month.

INK Rating

10. Frase


Frase focuses on content research, optimization, and content brief building. It is an impeccable tool for creating high-quality content quickly. 

It allows Google Search Console integration to enhance your SEO strategy.


  • Hassle-free writing with comprehensive content briefs.
  • Improves and optimizes content based on search intent and competitor analysis.
  • Content planning and gap analysis are impressive.
  • Easy to use interface.


  • Basic on-page and technical SEO capabilities.
  • Allows only limited integrations.


  • You can access Frase for free for their single-user single query plan. There are varied plans for different search query limits.

Frase Rating

A Close Comparison

Now, let’s do a side-by-side comparison of the best SEO AI tools to get an overview of what suits you the best:

Wrapping Up!

Comparison of the best SEO AI tools

AI SEO tools empower users to create content that ranks higher in search results. By understanding the strengths and weaknesses of each tool, you can choose the one that best complements your SEO strategy and content creation workflow. 

Want to learn more about AI tools in Digital Marketing? 

Explore our course now!

Frequently Asked Questions :

Is there an AI tool for SEO?

Yes, there are many AI tools for SEO. They will help you analyze the content and optimize it for better performance.

What is SEO writing AI?

SEO writing using AI combines artificial intelligence to generate content that ranks well in the SERPs. With minimal effort, you can thus increase organic traffic to your website.

What is the best AI for SEO?

The best AI for SEO is dependent upon the requirements you have. Based on that, you can select an affordable option. Semrush, Surfer SEO, and Ahrefs are comprehensive SEO AI tools that you can prefer.

Can AI Write Ad Copy?

Yes, AI can write ad copy with the right input. Using tools like Jasper AI, you can easily write ad copy.

Is SEO AI worth it?

Absolutely, SEO AI streamlines tedious tasks like keyword research, competitor analysis, and optimization seamlessly and enhances your workflow. A good tool will save you time and effort.

Founder of Haris&co | HACA | + posts

He is Kerala's favourite digital marketer with a strength of 100+ team members and 100+ clients from Asia and the middle east.

Cross-functional experience in Paid Advertising, Content Marketing, CRO, Social media Marketing, Automation & E-commerce.

Also Featured in TEDx, The New Indian Express , Malayala Manorama, Startup Story Media, Josh talks, and more.

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