If you’re looking to grow your Instagram following using organic reach and methods, then you’ve clicked on the right blog!
This blog details a few proven ways that can boost your Instagram followers without the need to buy them.
Before we jump into the ‘how’ of it all, let us introduce you to the basics of Instagram and why your followers matter.
Why should you have an Instagram account?
Instagram is a photo and video-sharing social media platform owned by Meta. If you want to build a positive brand image and an authentic online community, Instagram is a perfect place.
With 2 billion monthly active users globally, having a dedicated Instagram presence helps your brand gain visibility not just on a local scale but on a global scale! It does not matter if you are a small business, as Instagram offers limitless ways for businesses of any size to thrive. With the introduction of direct, on-platform shops, shoppable posts, and brand partnerships, Instagram is a perfect place for driving sales and building brand affinity.
If your goal is to boost your brand image or try to keep up with the trends, having an Instagram presence is essential.
Would Instagram Marketing help brands in Dubai?
Dubai is one of the world’s most technologically advanced cities, with an equally tech-savvy and vibrant population. With a social media penetration of 99%, many businesses focus on social media marketing for optimized results.
With 5.28 million active users in the UAE, Instagram is the third most used social media platform and has become synonymous with creativity and innovation. With such a large user base, you cannot afford not to have a prominent presence on Instagram. Most of the young population of Dubai, i.e., the Millenials and Gen Z, are active users of Instagram and influence trends on the platform.
Instagram marketing helps brands to identify and cater better to their target audience, which in turn drives traffic and increases sales. With the advantage of both firm-to-customer and customer-to-customer interactivity, Instagram helps your brand to have better CRM (customer relationship management) and increase brand affinity.
Growing your Instagram followers may seem straightforward, but to truly see sustainable growth, it’s essential to understand the platform’s algorithms, trends, and audience behavior. Engaging content, consistent posting, and strategic use of hashtags can make a significant difference. For those looking to accelerate their growth, partnering with a social media marketing team that specializes in Instagram can help tailor strategies to your specific goals and audience.
How to get more followers on Instagram?
With that being said, why a presence on Instagram is essential for brand success; let us talk about why real followers count.
Though one can buy followers or bots on Instagram, those followers can do you more harm than good. Even if you see increased engagement and follower count, they might slow your brand visibility. Most of these accounts are bots and inactive users who would not engage with your post, which decreases your chance of engagement from your real followers. These posts won’t show on the For You Page (fyp) and decrease brand growth.
Here are 12 of the proven ways in which you can increase your followers,
1. Find your audience.
Before developing an Instagram strategy, identify who your target audience is. Research well into what kind of content resonates with them most. Incorporate factors such as their age group, their location, and what they engage with.
2. Find your voice.
Now that you know who your target audience is and what they like, it’s time to build your brand image. Your profile should convey your brand’s purpose, voice, and personality. The content you put out should back up your brand’s authenticity, creativity, and relatability.
3. Craft a visually pleasing feed grid.
Once you know what your brand voice and aesthetic are, work towards maintaining a feed grid that aligns with your aesthetic. Most Instagram users being young, prefer aesthetic feeds and reject cluttered grids.
4. Develop a marketing strategy that works for you.
Having a clear-cut marketing plan to build your brand would increase your reach, drive website traffic, and boost sales.
5. Learn about Instagram SEO.
Yes, you read that right. Though Instagram does not function like a search engine, it can still suggest posts or accounts according to what you search for. Incorporate relevant keywords into your posts, reels, and bio to increase visibility.
6. Make your captions catchy and descriptive.
Craft your captions with relevant keywords, hashtags, CTAs, and emojis. Even when you’re using AI-generated captions, make sure to edit them according to the personality of your brand.
7. Engage with your followers.
Build an entertaining online persona by replying to comments and tags and engaging with other accounts. Embracing current trends and participating in viral challenges would increase brand affinity.
8. Don’t forget to post stories and maintain highlights.
Though posts and reels are crucial to increase brand visibility, Instagram stories are just as important. They have a hoard of features like polls, Q&A, stickers, tags, and location tags, which increase your chances of reaching a new audience.
9. Post Instagram Reels.
One of the quickest ways to go viral on Instagram is by posting engaging and entertaining reels. These short videos have an addictive feeling and can help you reach your target audience easily.
10. Collaborate with other brands and influencers.
By partnering with other brands and influencers that align with your brand’s voice and personality, you can increase brand visibility and engagement. Collaborations and paid partnerships are beneficial for both parties involved.
11. Monitor your content.
Keep an eye on engagement analytics such as likes, shares, comments, and saves. You can also identify best performing posts and reels along with information like your follower’s gender, age group, and location. These statistics would help you adjust and change your marketing strategy according to your follower base.
12. Be consistent.
Consistent with your content and presence on Instagram is the only way to skyrocket your growth. Maintain a Content Calendar to ensure regular posting, maintain your brand aesthetic and personality with engaging content, and build strong relationships with your followers.
How to get 1k followers in Instagram?
Well, we have to be honest with you here and tell you that there is no one way to gain a thousand followers overnight. Just like Rome wasn’t built in a day, you can’t boost your followers in a day like that.
The only way to check off your milestones would be to be true to your brand voice and be consistent. Building a genuine follower base will take time, effort, and patience.
By consistently putting your best efforts into delivering your value, you can gradually grow your brand and build a thriving Instagram community.
If you want to learn more about growing your instagram community and learn in depth about various social marketing strategies, get in touch with the best digital marketing institute in Dubai.
FAQs
How long does it usually take to see significant growth in Instagram followers in Dubai?
The time it takes to see significant growth in Instagram would depend on the quality of content, engagement, and target audience. Some might see results quickly while for some growth might be slow and steady. Be patient and be consistent with your efforts.
Is it necessary to used paid advertising to grow my follower count in Dubai?
No it is not necessary to use paid advertising to increase followers in Dubai. While paid advertising can significantly accelerate your growth, you can grow your brand with organic posting, high-quality content, engagement, and strategic use of hashtags and reels. A combination of both can significantly help your brand.
What are some of the most used and effective hashtags for Dubai-based accounts?
Some of the most use and most effective hashtags to use for Dubai-based accounts are – #dubai, #uae, #mydubai, #dubailife, #abudhabi, #love, and #fashion.
How important is consistency in growing my Instagram account?
Consistency is the key to growing your Instagram presence. Regularly posting your content helps you maintain a regular presence on your follower’s feeds, helps in increasing brand visibility, increases engagement, and maintains a consistent brand image.
Should I buy followers to increase my Instagram presence?
Buying Instagram followers is not recommended, as they are mostly inactive users and bots. These would negatively impact your brand visibility and engagement. These followers would not convert into buyers.
A dedicated individual who has 2 years of experience in the digital marketing field. With her expertise in Search Engine Optimisation, has helped 10+ clients achieve their google rankings and mentored 200+ students.
