How to Promote Your Business Locally: 8 Proven Strategies

Struggling to attract customers in your area despite having great services or products and still can’t figure out how to promote your business locally?

Here’s good news for you: promoting your business locally doesn’t have to be overwhelming. By using targeted strategies, you can connect with nearby customers who are actively looking for your services. In this guide, we’ll show you how to promote your business locally in simple, effective steps that deliver real results.

Let’s have a look!

Why and How to Promote Your Business Locally?

When a customer searches for services or products, they often add location-specific keywords like “near me” or “(City Name).” According to studies, 46% of all Google searches are looking for local information, making it vital for your business to rank well in these local queries. 

1. Optimise Your Google Business Profile

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If you’re wondering how to promote your business locally, start with Google Business Profile (formerly Google My Business). This free tool allows your business to appear in Google Maps and local search results, which are often the first places customers look.

Did you know? Businesses with fully optimised Google profiles are 70% more likely to attract local customers than those without. So, here’s the step to optimise your profile. 

Steps to Optimise:

1. Fill Out Every Detail

Add your business name, address, phone number, website, and working hours. Including a brief but descriptive business summary with relevant keywords.

2. Use Keyword Strategically

Using relevant keywords can help you promote your business locally. For instance, if you own a digital marketing academy in Calicut, mention, “ We are the best digital marketing academy in Calicut and Kerala.”

3. Post Regular Updates

Announce Events, intakes, or new services to keep your profile active.

4. Encourage Reviews

Positive reviews enhance your credibility. Ask satisfied customers to leave feedback politely and answering their queries makes them feel valued.

2. Build a Website with Local Landing Pages

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A well-designed website serves as your company’s online showroom. However, to promote your business locally and effectively, developing landing pages customised for the regions you operate in is essential.

Here are a few tips for localised pages:

• Local Keywords in Content: Use terms like “ Best Graphic Design Course in Calicut” naturally within the text.

• Highlight Local Landmarks: Mention nearby landmarks or events to establish a connection with the community.

• Schema Markup: To help search engines understand your location and services better, implement local schema data.

3. Leverage Social Media for Local Engagement

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To promote your business locally, social media platforms are is the best tool. By sharing relatable and engaging content, you can connect with your community and establish a loyal customer base.

• By using Geo-Targeted ads, you can target ads to specific areas on platforms like Facebook and Instagram.

• Use hashtags like #[YourCityName]Business or #[ServiceNameNearMe] to increase discoverability.

• Partner with local influencers or businesses to reach a broader audience.

4. Utilise Video Content

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If you’re still asking how to promote your business locally in a creative way, video content is your answer. Videos are engaging, shareable and memorable–making them a valuable asset for local promotion.

Here are some ideas for video content:

• Record happy customers sharing their experiences to build trust and credibility.

• Showcase how your products or services are made and what goes on behind the counter.

• Share tips or tutorials relevant to your services. For example, a digital marketing academy could post “6 Home Business Ideas in Dubai: Start Small, Earn Big.”

[NB: Upload these videos after optimising them with local keywords, and then share them across your website and social media channels]

5. Encourage Reviews and Respond Actively

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Local SEO and reviews go hand in hand. It means that local SEO is closely connected with reviews, a positive reviews significantly impact local search rankings and attract more customers. Together, they work synergistically to improve visibility and credibility.

But how to gather reviews? Don’t worry, here’s the solution:

• Train staff to request reviews after a successful service or sale.

• Thank customers for positive reviews and address negative ones with empathy and solutions.

• Remember, even responding to negative reviews demonstrates professionalism and commitment to improving customer experiences.

6. Participate in Local Events

Offline strategies still play an important role in how to promote your business locally. Attending or sponsoring community events can help you gain visibility and build trust with your audience.

• Sponsor other community events to get your business name out there.

• Offer free workshops or seminars related to your expertise.

7. Build Backlinks from Local Sources

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Backlinks from reputable local websites improve your search rankings and credibility. Aim to collaborate with local businesses, news outlets, or bloggers for mutual promotions.

• Write Guest Posts: Share expertise through articles on local blogs or websites.

• Collaboration: Network with local businesses to exchange backlinks strategically.

8. Advertising Locally

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Finally, paid advertising remains an effective strategy. Platforms like Google Ads allow you to target specific geographic areas, ensuring your ads are seen by the right audience.

• Search Ads: Appear at the top of local search results with geo-targeted campaigns.

• Social Media Ads: Create visually appealing ads targeting users in your city.

• Local Newspapers: Both online and offline newspapers can boost your visibility.

Final Words

By following these steps—optimising your Google Business Profile, creating local landing pages, leveraging social media, using video content, managing reviews, and engaging in local events—you’ll know exactly how to promote your business locally.

However, mastering these strategies requires a solid understanding of digital marketing. If you’re ready to take your business to the next level and learn more about SEO, social media strategies, and effective local promotion techniques, why not take the first step today?

Join our Digital Marketing Course in Calicut and unlock the skills and knowledge needed to stand out in the competitive local market.

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Frequently Asked Questions (FAQs)