Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to a targeted audience. It encompasses a wide range of online marketing strategies and tactics aimed at reaching consumers on the internet and other digital platforms.
Scope of digital marketing
The scope of digital marketing is vast and expanding rapidly, driven by increasing internet penetration, advancements in technology, and businesses’ need to connect with a digital-savvy audience.
Techniques of digital marketing
1. Search Engine Optimization (SEO)
What it is: Optimizing website content and structure to improve rankings in search engine results pages (SERPs).
There are two types of seo:
On-page optimization
Off-page SEO
He is Kerala's favourite digital marketer with a strength of 100+ team members and 100+ clients from Asia and the middle east.
Cross-functional experience in Paid Advertising, Content Marketing, CRO, Social media Marketing, Automation & E-commerce.
Also Featured in TEDx, The New Indian Express , Malayala Manorama, Startup Story Media, Josh talks, and more.
