Level Up Your Marketing Skills
With Meta & Google Ads in 4 Weeks!
From Meta Ads to Google Ads in 20 Days!
Who is this program for?
Mid-level digital marketing and performance marketing professionals
Working professionals
Marketing freelancers
Founders/Marketing Agency owners
Social media marketers
Anyone who wants to master the biggest ad network in the world, Performance Marketing
What will you learn in this course
Meta Ads
- The Fundamental Concepts of Performance Marketing
- Finding your target audiences
- Picking the right channels
- Stealing from competitors
- B2B – Performance Marketing
- B2C – Performance Marketing
- Metrics to Master in PM
- Message Matching
- Ad Copy – Foundation
- Writing ads that get people to click
- Ad Creative – Foundation
- Designing ads that get people to buy
- Popular Ad Copy Frameworks
- Audience Stages
- Funnel creation & Mapping
- Ad Teardown
- Audience Research Tools
- VOC Research
- Value proposition – Frameworks
- Ad Copy – Frameworks & Formulas
- Understanding Conversion Events
- Setting up conversion tracking
- Facebook Ads – Foundation
- Google Ads – Foundation
- Cold Traffic Campaign Strategies
- Warm Traffic Campaign Strategies
- Hot Traffic Campaign Strategies
- Campaign Troubleshooting Strategies
- Campaign Scaling Strategies
Google Ads
- Understanding Online Advertising
- Evolution and Importance of Google Ads
- Key Concepts and Terminologies
- Setting Up Your Google Ads Account
- Integrating Google Analytics with Google Ads
- Implementing Google Tag Manager for Enhanced Tracking
- Conducting Keyword Research
- Understanding Keyword Match Types
- Utilizing Ad Extensions for Improved Ad Performance
- Best Practices
- Crafting Compelling Ad Copy
- Search Ads
- Display Ads
- Video Ads
- Shopping Ads
- Manual vs. Automated Bidding
- Setting Bid Strategies Based on Goals
- Target CPA
- Target ROAS
- Maximize Conversions
- Maximize Conversion Value
- Target Impression Share
- Manual CPC vs Enhanced CPC
- Maximize Clicks
- Understanding Quality Score Factors
- Strategies for Improving Quality Score
- Monitoring and Maintaining Quality Score
- Introduction to Google Tag Manager
- Setting Up Tags, Triggers, and Variables
- Advanced GTM Techniques
- Navigating Google Analytics Interface
- Setting Up Goals and Funnels
- Analyzing Reports for Insights
- Introduction to Microsoft Clarity
- Installing and Configuring Microsoft Clarity
- Analyzing User Behavior with Clarity Data
- Importance of Landing Page Optimization
- Designing High-Converting Landing Pages
- Conducting A/B Tests for Landing Pages
- Setting Up Conversion Tracking in Google Ads
- Tracking Conversions Across Multiple Channels
- Understanding Remarketing Strategies
- Setting Up Remarketing Audiences
- Creating Compelling Remarketing Campaigns
- Importance of Testing in Google Ads
- A/B Testing Strategies
- Scaling Successful Campaigns
- Conducting Brand Lift Studies
- Interpreting Brand Lift Results
- Understanding Attribution Models
- Choosing the Right Attribution Model
- Attribution Model Implementation
- Keeping Up with Google Ads Updates
- Exploring Emerging Trends in Digital Advertising
- Adapting Strategies to Industry Changes
- Analyzing Real-Life Case Studies
- Hands-On Practical Exercises
- Feedback and Review Sessions
Hear from our students
How does the program work??
Daily live session
The sessions will be from 7.30 PM to 9 PM Monday to Friday. All your doubts will be cleared during this live session
Networking session
Learning alone online can be boring. So this program is structured in a different model: Learn - Ask - Discuss - Apply
Masterclass by Industry expert
Learn from Industry market expert
Community for life
You learn and grow best when you are surrounded by like-minded people: You will be part of a community where you can network, share opportunities, and build relations
Get Certified
Meet our mentors
Managed over 200+ clients from across the Globe including USA, UK, and GCC
6 Years of Expertise in Digital Marketing
60 Million+ Revenue Generated
Handles 30 Lakhs+ as monthly Ad expense
Achieved an ROAS of 30x for a D2C brand consistently for a year
Scaled D2C brand almost 7x in just 6 months
7 years of extensive experience in digital marketing
Proficient in running performance marketing campaigns across 20+ countries
Successfully managed 100+ clients, including industry giants like Kitex Ltd, Anna Aluminum, Saras Spices, as well as innovative startups like Byju’s and Entri App
Instrumental in generating over 80 million in revenue through digital marketing efforts
Guest Sessions
What you will get
Fundamentals of Performance Marketing for both B2B & B2C
Understanding the Metrics to master in Performance Marketing
Frameworks for understanding value proposition, Ad copy
Campaign strategies to understand Cold traffic, Warm traffic, and Hot Traffic
Campaign scaling and campaign troubleshooting strategies
Understanding and setting up conversion events
FAQs
Yes, you will receive a certificate
The timezone is IST (Indian Standard Time)
You will be having 2 hours of class every day except Saturday and Sunday
The HACA Masterclass Upskill Program is designed to work with your schedule.
If you do miss out on any live session, you can watch the session recordings and participate in discussions and feedback on the community WhatsApp.
Individuals who complete 80% of the course work i.e. cover all learning modules & project submissions are eligible to receive a Certificate of Completion from HACA Upskill.