WhatsApp, with its 2 billion monthly active users, has become an integral part of the modern customer relationship especially for e-commerce brands.
For marketers, it presents a golden opportunity to connect with their audience in a more personal and direct way.
Here are 6 must-know WhatsApp marketing trends that are set to build a successful business online:
1. Conversational Marketing
Conversational marketing is a process of selling through conversations. More and more businesses are leveraging chatbots and AI-powered messaging to create seamless, real-time interactions with customers.
The key is to make users feel like they’re engaging with a human, not a machine and that is where the conversational marketer has to play a crucial role. This personal touch can lead to higher conversion rates and improved customer satisfaction.
2. Interactive Content
Interactive content is where a 100 users can message you on whatsapp at the same time you still reply to each of them promptly. You can create a flow for conversation including features like polls, surveys, and queries etc. and your AI bot will interact with them seamlessly. Interactive content not only makes conversations more interesting but also provides valuable insights into customer preferences and opinions before you actually talk to them.
3. WhatsApp Business Catalogues
WhatsApp Business Catalogues are a game-changer, especially for e-commerce businesses. These catalogues allow companies to showcase their products and services directly within the app. Catalogues make it easier for customers to browse, inquire, and make purchases without leaving the platform.
4. Seamless Payments Within WhatsApp
WhatsApp offers payment features in various countries even for external payment gateways making it easier for you to automate the entire channel. This opens up new opportunities for businesses to facilitate seamless transactions directly within chat conversations. E-commerce companies, in particular, can benefit from this feature, as it simplifies the purchase process for customers.
5. WhatsApp Status/channels
Similar to Instagram Stories, WhatsApp Status is a place for advertising and storytelling for brands. You can share promotional content, offers, and behind-the-scenes glimpses creating a sense of urgency and exclusivity, which can drive engagement and sales.
With the introduction of channels, similar to instagram broadcast, things get more funny as it feels like brands are directly sending us the messages like a friend.
6. Personalization and Segmentation
Personalization remains at the heart of successful WhatsApp marketing. Businesses will need to segment their audience effectively and send tailored messages to different customer groups. Leveraging AI-powered tools to analyse user data and create highly personalised content and offers will be a key differentiator.
WhatsApp marketing promises to be dynamic and exciting. But to make the most of WhatsApp marketing, you need to learn in depth the marketing psychology of the customers and how to leverage whatsapp API tools.