Digital Marketing Salary in Kerala 2024: A Complete Analysis

Do you feel underpaid as a digital marketer?

Well, let’s analyze your feelings and understand if your feelings are true.

Yes, we are analyzing the digital marketing salary in Kerala 2024. 

Since digital marketing is a vast field, it will take a moment to get an awareness of the salaries. 

So, grab a cup of coffee and get ready to know if you are paid well.

Digital Marketing Salary in Kerala Based on Roles & Responsibilities

Digital marketing is an industry with a lot of opportunities for specialization and advancement. To get an overview of the digital marketing salary in Kerala, you have to identify the roles and responsibilities of each aspect. 

Let’s explore the various aspects in detail:

Digital Marketing Manager

This role involves overseeing all aspects of digital marketing and strategizing to effectively manage a company’s digital presence.  Opting for this profession comes with a lot of growth opportunities and challenges. 

Let’s look at the various roles and responsibilities of a digital marketing manager in detail.

Roles

• Overseeing the entire digital marketing strategy
• Developing and implementing digital marketing campaigns
• Handle the entire digital marketing team
• Analyze campaign performance data to make data-driven decisions
• Creating and managing budgets
• Reporting and discussing digital marketing activities with the stakeholders

Responsibilities

Digital marketing managers should have a comprehensive understanding of each aspect or specialization of the field. They have to wear many hats to accomplish the digital marketing efforts of the firm.

Their key responsibilities include:

Building a Digital Marketing Strategy

A digital marketing manager has to identify the target audience, choose the right marketing channels, and set clear goals and KPIs (Key Performance Indicators) for digital marketing campaigns.

Campaign Management

Planning, executing, and managing digital marketing campaigns are all the responsibilities of a digital marketing manager. 

Team Management

This role also demands leadership skills to motivate your team as well as the freelancers involved constantly. You will have to delegate tasks, examine the quality of the work, provide guidance, and ensure that everyone is working towards the same goal.

Data Analysis

This is a core part of every digital marketing activity. A digital marketing manager should analyze data to optimize campaigns for the best results.

Budget Management

Allocating resources efficiently across various marketing channels and making sure that their marketing initiatives stay within the budget is another task of a digital marketing manager.

Communication

You will have to present data insights, recommendations, and ROI from digital marketing efforts to your clients and management. 

Salary

The average salary for a digital marketing manager in Kerala is INR 30,000 a month. This can strictly vary with your experience and skill set. 

SEO Analyst

To rank first in the Search Engine Results Pages (SERPs), every business requires the support of an SEO analyst. Though SEO is seemingly a tedious task, it is highly rewarding as well. 

Let’s explore the roles and responsibilities of this profession:

Roles

• Analyse and optimise websites 
• Conduct keyword research and analysis
• Implement on-page and technical SEO strategies
• Utilize SEO tools to make informed decisions. 
• Collaborate and communicate with web developers, content creators, and the digital marketing team to achieve SEO goals
• Upskilling and learning the emerging trends in SEO

Responsibilities

Important responsibilities of an SEO analyst include:

Keyword Research

An SEO analyst has to conduct in-depth research and identify relevant keywords with high search volume and low competition. Then these keywords should be used in website content to get the best results.

On-Page Optimization

To improve search engine readability and user experience, an SEO analyst needs to optimize various website elements like title tags, meta descriptions, header tags, content structure, and internal linking.

Technical SEO

Fixing technical issues that limit website crawling and indexing is another responsibility of an SEO analyst. This involves checking the page loading speed, mobile-friendliness, and site mapping. 

Content Optimization

Make sure the content generated by your team of writers and creators follows SEO best practices. Suggesting relevant topics, including keywords, and optimizing for better readability are all the functions of an SEO analyst.

Link Building

Backlinking to improve the website’s authority and credibility for search engines.

SEO Analysis and Reporting

An SEO analyst has to monitor website traffic, keyword rankings, and other SEO metrics to track progress and identify gaps. Also, you will have to present it to your clients or management.

Salary

The average digital marketing salary in Kerala for an SEO analyst is INR 20,000 per month. You can scale your salary with your expertise and skills.

Content Marketing Specialist

Content marketing is an approach to attract your target audience and motivate them to do the desired action. Strategically creating content across platforms and in varied formats consistently is what this role is all about. 

Let’s discuss the roles in detail.

Roles

• Strategizing content for marketing efforts
• Creating content as a content writer and editing or proofreading it
• Marketing the generated content across channels
• Ensuring consistency in publishing content

Responsibilities

Content Strategist

After understanding the company’s or client’s overall marketing goals and their target audience, a content marketer develops a comprehensive strategy. They will analyze the content themes, formats, and channels to be used. 

Content Creation

Research and develop engaging, informative, and SEO-friendly content adhering to the brand voice and guidelines. Also, this role involves proofreading.

Content Marketing

It is the responsibility of a content marketer to manage a content calendar and consistently publish content. Additionally, they have to analyze the performance metrics to identify areas for improvement.

Content Distribution

A content marketer not only builds strategies but also distributes them across various relevant channels and promotes them using different strategies.

Salary

You can expect an average salary of INR 25,000 per month as a content marketing specialist.

Social Media Marketing

Social media is a great way to connect with your audience and foster brand awareness. A social media marketer leverages the power of social media to generate leads, acquire customers, and drive sales. 

Check out the role more closely:

Roles

• Manage brand presence across social media platforms
• Create engaging content consistently
• Build and engage the online community
• Identifying trends and competitor activity

Responsibilities

Social media managers have various responsibilities like:

Manage Social Media Platforms

With a comprehensive social media strategy that aligns with the marketing goals of your client, social media managers have to create and manage a content calendar across platforms. Managing the budgets and analyzing campaign performance is also their responsibility.

Social Media Specialist

Another responsibility is to create engaging content and consistently posting it. This also involves interacting with followers and responding to inquiries.

Community Manager

Fosters a positive and engaged online community around the brand on social media platforms.

Salary

The salary for social media marketing professionals in Kerala on average is INR 22000 per month.

Performance Marketing

This digital marketing role revolves around performance itself. The clients only pay you for the results you create, be it clicks, leads, or sales. 

Here is a close summary of the role:

Roles

• Performance Marketing Specialist
• PPC (Pay-Per-Click) Specialist
• Affiliate Marketing Manager

Responsibilities

Let’s break down the responsibilities involved in each role:

Performance Marketing Specialist

The core responsibility is to develop and implement performance marketing campaigns across various channels, set campaign budgets, manage ad spending, and analyze campaign performance data to maximize ROI.

Also read: What is Performance Marketing: Benefits, Channels, and Ways To Measure

PPC (Pay-Per-Click) Specialist

Manages PPC advertising campaigns on platforms like Google Ads, Bing Ads, and social media advertising platforms. Additionally, they have to identify relevant keywords and create compelling ad copy and landing pages to boost conversion.

Affiliate Marketing Manager

Recruiting high-performing affiliates, creating affiliate marketing materials, and tracking the performance are all responsibilities of an affiliate marketing manager.

Salary

The average monthly salary of a performance marketer is around INR 25,000.

Influencer Marketing

Influencer marketing is a rapidly growing digital marketing strategy that leverages the power of social media influencers to promote brands and products to a targeted audience. 

While influencer marketing is still evolving in India, it’s gaining traction, particularly for reaching younger demographics.

Roles

Since influencer marketing is a relatively new field, specific roles might not be as clearly defined as in established areas of digital marketing.

Responsibilities

• Identifying the right influencers who can resonate with the target audience
• Develop creative campaigns 
• Negotiation and relationship management
• Campaign management
• Performance measurement

Salary

This field is mostly based on your performance alone. Therefore, there is no definitive salary range. However, for an agency-based influencer marketing specialist, you can expect a salary of around INR 20,000 a month.

Copywriting

Copywriting is the art of crafting persuasive and engaging written content for marketing and advertising purposes. It’s about using words to influence a target audience to take a desired action, such as making a purchase, subscribing to a service, or visiting a website. 

Let’s look at the roles of a copywriter:

Roles

• Copywriter
• Content Marketing Copywriter
• SEO Copywriter
• UX (User Experience) Copywriter
• Technical Copywriter

Responsibilities

Understanding Target Audience

A copywriter has to research and understand the target audience, their needs, pain points, and aspirations to craft messages that resonate with them.

Adherence to Brand Voice and Style

Ensuring the copywriting aligns with the brand’s overall voice and style guide is another responsibility of a copywriter.

Salary

The average salary for copywriters in Kerala is INR 25,000 per month.

Also Read: Graphic Designer Salary in 2024: Based on Roles, Skills, & Experience

Factors Influencing Digital Marketing Salary in Kerala

Now, let’s analyze the various factors that determine digital marketing salary in Kerala:

• Experience
• Location
• Company Size
• Skills
• Industry
• Performance and Results
• Educational Qualifications

Wrapping Up!

Digital marketing salary in Kerala is influenced by a lot of factors. Finding the most apt position with a decent paycheck is crucial for your overall well-being. Here is a side-by-side comparison of digital marketing salaries in Kerala according to their job role:

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