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Their Projects

Instead of creating a conventional design project, students built an awareness campaign designed to encourage empathy and meaningful conversations across generations. From field research and campaign strategy to branding, event execution, and public interaction, the project showed how design can create real social impact beyond the classroom.

Students travel into different communities, interact with artisans, document their stories, understand their creative process, and bring their work to life through design and storytelling. The project takes students beyond the classroom and helps them understand how creativity can preserve and celebrate Kerala's artistic heritage.

For this edition, students immersed themselves in Kerala's theatre community to understand the creative process, challenges, culture, and lives of theatre artists. Through observation, interviews, and visual storytelling, they transformed real experiences into compelling documentaries that preserve and celebrate the voices behind the art.

Students identify opportunities, research their audience, develop brand identities, create packaging and communication, and build sales strategies. But the project doesn't stop at the design stage. Students take their products directly to the public, interact with customers, test their ideas, and learn from real market feedback.

The project begins with identifying everyday challenges through user research and understanding what people actually need. Students then apply design thinking through wireframing, prototyping, validation, and user testing to turn insights into practical digital products.

In one edition, students created KeriGo, an auto-booking app designed to simplify local transportation in Kozhikode.

But filmmaking is only one part of the experience. Students take ownership of the entire festival, from film production and storytelling to branding, marketing, promotions, screenings, and audience engagement.

By managing every stage themselves, students experience how creative ideas become real events that bring stories, people, and communities together.