The impact of Social Media Marketing is huge on business today. Social Media Marketing is an inevitable strategy to create brand awareness and reach a vast audience globally in the most cost-effective manner.
While Social Media Marketing allows us to reach targeted audiences and build meaningful relationships, there are certain things you should refrain from doing while implementing social media marketing strategy for brands.
Let’s dive deep into the do’s and don’ts of Social Media Marketing for a better understanding:
The Dos of Social Media Marketing
1. Define Your Audience: Clearly define your target audience before crafting any social media strategy. Do extensive study to learn about their tastes, passions, and problems. Social media content to resonate with your audience will positively impact engagement on your page.
2. Develop a Content Strategy: Create a content plan that aligns with your audience’s interests. Instead of posting similar content, use a mix of media such as images, videos, infographics, and blogs to keep your feed more interesting.
E.g., Meme Monday ( so you know you need to post a meme every week. This helps you save a lot of time researching and finding what to post)
3. Be Authentic and Transparent: Authenticity builds trust. It is not the most difficult thing to do if you showcase the human side of your brand by sharing stories and experiences. Transparency about your products, services, and business practices builds credibility and more loyal customers.
4. Engage: Make sure you interact with your audience on social media because it has to be a 2-way conversation, or you will sound like nothing but a radio broadcast. The steps are as simple as responding to comments, messages, tags etc. and addressing feedback (negative or positive) and making your brand better from it.
6. User-Generated Content (UGC): Encourage your audience to create content related to your brand and products. This saves you time and resources and builds a sense of community and trust. E.g., Customer reviews, tutorials etc.
7. Stay Consistent: Consistency in posting content helps maintain a strong presence on social media. Establish a posting schedule and follow it. Consistency enhances brand recognition and keeps your audience engaged.
8. Monitor and Measure: Regularly monitor your social media analytics to track the performance of your posts. Analyse key metrics to identify what content resonates most with your audience and adjust your strategy accordingly.
The Don’ts of Social Media Marketing
1. Don’t Over-Promote: Constantly bombarding your audience with sales pitches can be off-putting. Instead, focus on providing value through informative and entertaining content.
2. Avoid Controversial Topics: While it’s essential to be relevant, steer clear of controversial subjects that may alienate segments of your audience. Your brand should stick to topics related to your industry or interests your target audience shares unless it’s for a very socially responsible cause.
3. Don’t Ignore Negative Feedback: Negative comments and feedback are inevitable. Ignoring them or responding defensively can harm your brand’s reputation. Address negative feedback with a positive mindset, showing empathy and a willingness to resolve issues. This keeps the air clean and brand transparent.
4. Avoid Over-Automation: While automation can streamline your social media efforts, avoid excessive use. Over-automation can make your brand seem impersonal and detached from your audience. The goal is to maintain that human-to-human touch to develop a sense of belonging among customers.
5. Don’t Jump on Every Trend: While it’s good to stay current, only some trends align with your brand’s message. Jumping on irrelevant trends may be a poor impression of a brand.
6. Avoid Posting Inconsistent Messages: Ensure your social media messaging aligns with your brand identity and values. Inconsistent messaging might confuse your consumers and lessen the effect of your brand. Social media should convey your brand’s message and evoke emotions that resonate with your audience.
7. Don’t Neglect Data Privacy: Be mindful of privacy regulations and handle user data responsibly. Mishandling data can lead to severe legal and reputational consequences. When customers trust you, you keep the promise.
The potential of social media marketing crosses all expectations if done right.
By keeping these do’s and don’ts in mind, you are ready to build a brand through social media that resonates with your audience, fosters brand loyalty and drives business growth