35+ Careers in Digital Marketing In 2024: Job Overview, Opportunities, Salary, and Much More!

When you think about careers in digital marketing, you might remember a few roles like SEO specialist, Social Media Manager, and Performance Marketing. 

The fun fact is most people don’t know how vast and diverse the opportunities are in this field. 

But you don’t have to be like most people! Because you’ve come to the right place.

In this blog post, you will find 35+ careers in digital marketing that you can pursue to future-proof your career.

35+ Careers in Digital Marketing That You Didn’t Know

Here are 35+ careers in digital marketing that you can explore:

1. SEO

Search Engine Optimization (SEO) is an integral part of digital marketing as it drives organic traffic and boosts brand awareness. And that’s a significant goal of any business out there, raising the demand for skilled SEO professionals. 

This is clearly why you should consider a career in digital marketing in the SEO niche. If you have the technical skills and the ability to analyze data, this is your go-to career choice. 

SEO is a vast field with numerous areas where you can specialize and advance. You can work along with in-house marketing teams, and digital marketing agencies, or even work as a freelancer. 

Let’s understand some of them in detail:

SEO Analyst

As an SEO Analyst or SEO Specialist, you have to conduct keyword research, analyze website performance, and optimize it for the better. This role demands tracking various SEO metrics and then building a strategy to enhance search engine rankings and drive organic visibility. 

Also Read: The 10 Best SEO AI Tools: Pros, Cons, Pricing, and Reviews

Technical SEO Expert

This is an ideal option for SEO enthusiasts who are interested more in the technical side like improving website performance, speed optimization, managing sitemaps, and fixing crawling issues. 

To be suitable for this role, you need to be familiar with coding languages like HTML, CSS, and JavaScript. Also, you will have to audit the website architecture and resolve technical issues to improve crawlability and indexability. 

On-Page SEO Specialist

On-page SEO Specialists focus on optimizing each webpage to improve search engine ranking. This role involves optimizing on-page SEO elements like title tags, meta descriptions, and content monitoring. 

Off-Page SEO Specialist

As an off-page SEO specialist, you have to focus on activities outside your website to improve search engine ranking and build authority. 

You will have to implement strategies like link-building to acquire high-quality backlinks, promote brand mentions, and enhance social media engagement to drive more traffic to your website. 

SEO Consultant

For experienced SEO professionals, becoming a consultant is a no-brainer. As an SEO consultant, you can provide expert advice and services to help businesses improve their website’s visibility and ranking.

You will have to perform SEO audits, develop and implement strategies, and stay updated with the latest industry developments.

2. Social Media

A world devoid of social media is unimaginable as the number of users on each platform is rising exponentially and it has become the most effective digital marketing channel. 

According to Statistica, the amount spent on social media advertising is expected to double and exceed. This in itself will directly create more opportunities in the field, making it a rewarding industry. 

Social media advertising spending worldwide from 2021 to 2028

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Let’s analyze the career opportunities in detail:

Social Media Manager

This is an apt role for professionals who love to collaborate, supervise, and lead their clients’ social media game. You will need strong communication skills, creativity, analytical skills, and a deep understanding of social media platforms. 

Your role as a social media manager will include tasks like setting content calendars, creating and managing social media marketing campaigns, interacting with your audience, identifying key trends, and monitoring social media analytics. 

Social Media Strategist

If you are an expert in setting long-term social media strategies through strategic thinking, becoming a social media strategist is your calling.  You will have to understand your target audience, analyze your competitors, and leverage industry trends to attain business goals. 

Also, you need strong analytical skills to measure social media performance and analyze the data involved. 

Personal Branding Strategist

As more people are recognizing the importance of building a community of their own, the need for skilled personal branding strategists is also increasing. This role demands impeccable writing skills, storytelling, content creation, and an in-depth knowledge of various social media platforms.

You will have to develop and maintain your clients’ online persona through different strategies and campaigns. Plus, you will be responsible for creating and maintaining online relationships with target audiences. 

Social Media Community Manager

Every brand or creator has a community to cater to. This is where a social media community manager comes into play. In this job role, you will have to build and nurture online communities, actively engage with followers via comments and messages, and identify their concerns and issues. 

Additionally, they are responsible for generating user-generated content, monitoring trends, and analyzing conversions.

Content Creator

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If you have the potential to create engaging and shareable content for different social media platforms, this is a promising career path that you can consider. You will have to use various content formats, collaborate with your team of designers and video editors, and develop content calendars. 

This role requires skills like creativity, storytelling, and a knowledge of different social media platforms. 

Influencer Marketing Manager

Influencers are an integral part of social media. Influencer marketing managers are the ones who identify relevant influencers and then partner with them for various marketing campaigns. 

The key is to build strong relationships with influencers. You will have to develop influencer marketing campaigns, and strategies, and analyze campaign performance. You also need negotiation skills to foster a profitable partnership for the brand as well as the influencer. 

3. Content Writing 

For passionate writers and research enthusiasts, content writing is a bright career in digital marketing. Every business requires writers to communicate and build authority among their target audience.

This is why becoming a content writer is an excellent opportunity. The blogs you read, the news you see, and those engaging video scripts are all the work of a content writer. Such diverse are the opportunities present in this field. 

Let’s discuss some of the major careers in the field:

Content Marketing Manager

A content marketing manager develops and implements effective content strategies. To do this job, you need skills like strategic thinking, a strong understanding of SEO and social media, project management skills, and analytics.

As a content marketing manager, you are responsible for creating and executing content calendars, managing your team of writers, collaborating with marketing teams, measuring and analyzing content performance, and identifying content gaps and opportunities. 

SEO Content Writer

SEO content writers primarily focus on creating SEO-optimized content that ranks in search engines. To shine in this field, you will have to develop a crisp grasp of SEO along with having strong writing skills. 

You need to research and identify relevant keywords, create high-quality content, and implement SEO best practices all the while collaborating with SEO analysts to reach the marketing goals. 

Niche-Specific Content Writer

Unlike generic writers, niche-specific writers concentrate on a specific industry or niche. Such writers have immense knowledge and experience regarding the niche, making them the first choice in the niche.

You will have to be equipped with the recent developments and trends in the industry. Also, you should be able to create authoritative and informative content understanding the target audience and using the terminologies in the field.

There are different niches that you can explore like finance, health, SaaS, B2B, and so on. Moreover, niche-specific writers receive more remuneration than generic writers for their expertise and authority.

Technical Writer

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If you have a technical background and a passion for writing, technical writing is the right choice. This job role demands strong technical writing skills and most importantly the ability to make complex topics easy to understand.

Your job responsibilities as a technical content writer include creating technical documentation like user manuals, how-to guides, and software documentation. You need a strong grip on complex technical topics to do this. 

Additionally, having soft skills like collaboration will help you advance in this field. 

Social Media Content Writer

Creating engaging and attractive content for various social media platforms is a significant part of this role. You will also need a comprehensive understanding of various social media platforms, creativity, and strong writing skills. 

A social media content writer is responsible for developing the required content in various formats following the content calendars and analyzing its overall performance. 

This is an interesting and rewarding career path for writers with an edge over social media.

Language-Specific Content Writer

There are numerous opportunities for language-specific content writers, such as Arabic Content Writers or Malayalam content writers. If you have the prowess to write in any particular language rather than English, this is a promising career in digital marketing. 

You need to have fluency in the target language along with writing skills. Also, having a cultural understanding is crucial to perform well. 

There are several opportunities for a language-specific writer like becoming a translator or creating original content in the target language for different niches. 

4. Copywriting

What if you open a business and don’t know how to communicate well with your target audience? This is where every business needs a copywriter; to persuade people to take a desirable action.

The demand for skilled copywriters is expected to expand as the market size has significantly increased over the years. Hence, this is a suitable career in digital marketing for passionate writers with a knack for storytelling, and creating original and creative copy. 

The good part about being a copywriter is that you can explore different industries and get involved in creating effective content for various channels as every business needs to sell!

So, let’s check out some of the prominent copywriting roles you can explore:

Creative Copywriter

A creative copywriter is the one responsible for leading advertising campaigns and marketing efforts. It includes writing engaging and persuasive copy for various advertising channels and platforms.

This role requires you to collaborate with designers, video editors, art directors, and so on to reach the specific marketing goal, all the while making sure the creatives follow the brand voice and tone guidelines perfectly.

Moreover, you need to build extensive research capabilities to research and identify the target audience and their pain points. Since you have to develop creative ideas, you are responsible for presenting them to your clients and stakeholders. 

Email Copywriter

Emails are nevertheless the most private and targeted forms of communication, clearly why businesses are ready to spend on email copywriting. This role involves writing compelling email copy for marketing campaigns. 

With ample knowledge of email marketing and the ability to craft compelling emails, you can easily advance in this job role. Your responsibilities as an email copywriter include writing enticing and click-worthy email copy that drives conversions. 

You will also be asked to create email templates and layouts, perform A/B testing, manage email lists, and track the overall campaign performance. 

Also Read : What is bounce rate in email marketing

Direct Response Copywriter

For copywriters with an understanding of customer psychology, direct response copywriting is an ideal role. As the name suggests, direct-response copywriters or sales copywriters intend to generate an immediate response from the audience, like making a purchase or signing up for a program.

This job role involves creating compelling offers with strong calls to action, and developing sales letters, landing pages, and direct mail pieces. Also, you need to analyze campaign performance and optimize it accordingly to achieve the marketing goals. 

Website Copywriter

Websites that win always have one thing in common: compelling copy. To meet this end, businesses worldwide require writers who can create concise and engaging content for websites. 

Website copywriters are responsible for developing a website content strategy, writing clear and concise copy, optimizing it for search engines, creating high-converting CTAs, and analyzing website traffic.

Apart from exceptional writing skills, you need to have an idea of how websites work, their structure, SEO, and an understanding of your audience. 

Product Copywriter

To sell your product or service well, you need to get the right information to your desired target audience. Such informative and persuasive product descriptions encourage sales. Product copywriters, thus, are an integral part of successful product marketing. 

You need to develop a deep understanding of the product and your target audience to deliver the best possible outcome. 

Key responsibilities of this role are writing compelling product descriptions, highlighting product benefits and features, creating marketing materials to promote the product, and analyzing product performance. 

5. Web Development 

A website has become a necessity for all businesses. Thus, the global web development industry is expanding and websites are created every three seconds, making web development a promising career in digital marketing. 

Moreover, for those who enjoy giving life to ideas and visions, this is a fulfilling career you can pursue. 

Web development, in simple terms, is the building and maintaining of websites and applications. You need skills like coding, design, effective project management, and mastering the necessary tools. 

Now, here are some of the promising career opportunities you can explore in this field:

WordPress Developer

Creating and maintaining websites on the WordPress platform is the primary responsibility of a WordPress developer. To begin your career in this field, the first thing you need to do is learn WordPress and how it functions. 

Then, you should advance by building a foundational level of knowledge of programming languages like HTML, PHP, JavaScript, and CSS and a strong understanding of WordPress core, theme, plugin development, database management, and problem-solving.

Your job as a WordPress developer will include tasks like customizing and building WordPress themes and plugins, optimizing website performance, and providing technical support.

Front-End Developer

The interface of websites and apps that you see as a viewer is the craft of a front-end developer. Professionals in this field transform the visuals, ideas, and designs into codes. If you enjoy the process of creating the interactive face of a website, this is an apt role.

The responsibilities of a front-end developer include developing the visual elements of a website, creating interactive elements using various programming languages, ensuring cross-browser compatibility, and optimizing website performance.

Also, you need skills like HTML, JavaScript, CSS, and an in-depth knowledge of front-end frameworks like React or Angular. It is also beneficial to have a background in UI/UX design as well.

Back-End Developer

Back-end development is an interesting role you can pursue if you are much more invested in the server-side logic rather than the look and feel of a website. This role involves building the backend architecture of the digital product and testing it out to see if it is functioning well. 

You need to know programming languages like Python, Java, PHP, Ruby, database management, server-side frameworks, and a strong knowledge of data structures and algorithms to shine in this career.

This job role involves building APIs and databases, developing the website’s backend framework, ensuring website security and performance, and collaborating with your team of developers and administrators.

Web Designer

You can credit the functionality and user-friendliness of a website to a web designer. They are the ones who create the visual design and plan the layout of a website. Anyone interested in the visual aspects of a website can easily get an opportunity in this field.

The job involves developing wireframes and mockups, creating intuitive interfaces, and choosing suitable color schemes, typography, and imagery. Also, it is the responsibility of a web designer to ensure visual consistency across the website. 

To be a web designer, you should master design software like Adobe Photoshop or Illustrator, and learn about design principles, color theory, typography, and so on to create a responsive design.

6. E-Commerce

With the surge of the internet and the digitalization of retail businesses, the e-commerce industry is growing tremendously. Further predictions all point to one thing: the e-commerce industry will make up a quarter of the total global retail sales by 2027.  

Yes, the share is huge. So are the opportunities created in the field. From website development and marketing to customer service and logistics, e-commerce professionals must manage the various aspects of online retail. 

Let’s see what are the major opportunities that you can explore in this field:

Shopify Developer

If you know how to create and customize online stores using the Shopify platform, then becoming a Shopify developer is a good career choice. 

This job role involves developing custom Shopify themes and apps, integrating third-party applications into Shopify stores, optimizing for better performance, resolving technical issues, and keeping up with the latest developments.

CRO Expert

CRO expert or Conversion Rate Optimization Expert, as the name suggests works on increasing the number of website visitors who complete the desired action, for instance making a purchase. 

This role involves analyzing website traffic and user behavior, identifying conversion points, conducting A/B tests or other tests to optimize the website elements, implementing and tracking CRO strategies, and collaborating with designers, marketers, and developers to generate a positive outcome.

To take up this job role you also need to develop strong analytical skills, an understanding of user experience, and proficiency in tools, and data analysis.

E-Commerce Consultant

For experts in the field of e-commerce, consulting is the way to go. You can provide strategic guidance and expertise to businesses to enhance their online sales and operations. 

This role demands certain responsibilities like conducting e-commerce audits to find areas for improvement, developing e-commerce strategies aligned with business goals, and analyzing performance metrics. 

Though this is a rewarding career, it is quite demanding as well. You need strong business acumen, e-commerce platform knowledge, digital marketing expertise, project management skills, and most importantly, excellent communication skills to be successful in this profession.

7. Performance Marketing

Performance marketing is a strong career in digital marketing as online advertising plays a significant role in any brand’s strategy. Therefore, if you know how to bring in the desired results and maximize your client’s Return on Investment (ROI), you will be a great fit for the role.

Since this strategy is measurable and cost-effective there is a great demand for those who know how to get it done.

Let’s see what are the career prospects in this field:

Meta Ads Expert

As the name suggests, as a Meta Ads expert, you will have to manage and optimize advertising campaigns on Meta platforms like Facebook, Instagram, and WhatsApp. 

Your job role will include key responsibilities like creating and managing ad campaigns, targeting specific audiences, A/B testing ad creatives and placements, and tracking campaign performance. 

You also have to understand the ROI to optimize your campaign well and stay updated on the developments on Meta’s advertising platforms. 

Google Ads Expert

If you are a master of Google’s advertising platforms like Search, Display Ads, YouTube, and Google Shopping, you can opt for this career in digital marketing. You have to conduct the keyword research and formulate the campaign structure. 

Plus, you need a knack for ad copywriting and landing page optimization, an understanding of bidding strategies, and budget management. Finally, you should be updated with Google Ads platform changes and should know how to track and analyze campaign performance.

Growth Marketer

A Growth Marketer primarily focuses on driving sustainable growth for a business through data-driven and customer-centric strategies. This role involves identifying, testing, and implementing strategies to acquire, engage, and retain customers. 

Other responsibilities like developing and executing growth strategies, data analysis, and A/B testing are all part of this career in digital marketing. Your core focus is increasing revenue and profitability while collaborating with marketing, sales, product, and related teams.

Affiliate Marketing Manager

In this position, you will manage a company’s affiliate marketing program. You are responsible for finding, recruiting, and managing affiliate partners. You are also in charge of providing affiliate marketing tools and resources, tracking affiliate performance and payouts, optimizing affiliate programs for maximum ROI, and identifying the latest trends in the industry. 

8. Public Relations 

Working in public relations is a rewarding career in digital marketing. A career in PR is meant for strategic thinkers who can build the reputation and credibility of a brand while fostering strong connections with different stakeholders. 

You’ll have to protect and maintain a brand’s image, do the damage control if necessary, and promote the brand. If you like being updated on current events and trends and leveraging them to the advantage of your client, then becoming a Public Relations Specialist is thus an interesting career opportunity.

Public Relations Specialist

This role involves managing and nurturing the public image of an organization or individual. You need to develop and execute PR strategies, manage media relations through press releases, pitches, and interviews, and maintain a positive relationship with journalists as well as media. 

Also, you have to be aware of the current happenings and monitor media coverage, analyze public sentiment, and then tactically strategize internal and external communications.

9. Creative Strategist

All marketing and advertising efforts are aimed at achieving certain business objectives. It is the duty of a creative strategist to recognize the business goals and channel all the creatives to attain them. Their role is crucial in the development of successful marketing campaigns.

Simply put, a creative strategist connects creativity and analytics or logic to achieve your business goals. As a creative strategist, you have to work with creative teams, marketing teams, and clients to develop and execute campaigns. 

Moreover, you should be able to tell whether a creative will work or not. This job role involves developing creative briefs, conducting in-depth market research, brainstorming, and ideation. 

Also, you will have to develop and monitor campaigns, measure and analyze their performance, and stay updated on industry trends. 

As a creative strategist, you can work across various industries, work in advertising agencies, and marketing departments, or as an independent consultant. 

10. Branding

Building trust and authority is key to establishing a brand. With more and more options flooding the market, the only thing that can get you ahead of all your competitors is branding.  To do this the support of experts is mandatory.

Whatever your marketing efforts are, to make it work well, you need solid branding. Through branding, you are not just creating customers, but loyal raving fans who will buy from you no matter what.

Such an important business factor thus opens multiple careers in digital marketing. Let’s see a few of them in detail.

Brand Strategist

As a brand strategist, you will be responsible for developing and implementing a brand strategy that aligns with your overall business objectives. This process involves conducting market research, analyzing competitors, and identifying your target audience to position the brand perfectly.

Also, you will be tasked to develop the brand identity, including the brand name, logo, and tagline, and create brand guidelines and style guides. 

You need to develop skills like strategic thinking, market research, communication skills, and creativity to shine in this position.

Brand Marketing Manager

It is the role of a brand marketing manager to supervise and oversee the execution of the brand strategy. Your responsibilities include developing and executing brand marketing campaigns, managing brand resources, collaborating with marketing teams, and monitoring and analyzing brand performance. 

The key factor lies in resonating with your target audience and maintaining brand consistency. You need excellent management and analytical skills to get the job done. 

Average Salary For Careers in Digital Marketing in 2024

Now that you are familiar with the diverse careers in digital marketing and have a comprehensive understanding of the job roles, let’s go through the average salary of each field in India.

The average salary for different careers in digital marketing in 2024

Note: This is the average salary range. Your salary is heavily dependent on the location, your expertise, and experience in the respective fields.

Also Read: 7 Digital Marketing Projects You Can Do: Ideas and Examples

Winding Up!

Digital marketing is a goldmine of opportunities. Different careers in digital marketing are yet to be discovered by most people. Even if you find out the opportunities that exist in this vast industry, the most significant question is whether you are skilled enough to do the job. 

If not, now is the time to upskill and get sorted with your career. Haris&Co. Academy has one of the best courses on digital marketing that will equip you to land your dream career in digital marketing in no time. 

Why the wait?

Go, grab your opportunity now!

Frequently Asked Questions (FAQs):

Is digital marketing high-paying?

Yes, digital marketing is a high-paying career. For skilled digital marketers with ample experience, it is always a rewarding career choice. Moreover, the demand for such skilled digital marketers is also high. 

Is digital marketing a risky career?

Digital marketing is a dynamic field, meaning, you will have to constantly upskill and learn to stay updated on the latest developments. If you are capable of this, then digital marketing won’t be that risky. 

What skills do I need for digital marketing?

Apart from digital marketing skills, you should also develop soft skills like communication, analytical thinking, creativity, problem-solving, project management, and so on to shine in your career.

Does digital marketing require coding?

Although coding may help you with certain areas of digital marketing like SEO and content marketing, it is not a mandatory requirement for building a career in the field. However, if you want to concentrate on areas like web development, you will need coding skills to advance. 

Is digital marketing a stable job?

As an evolving field, digital marketing offers tremendous opportunities and growing potential. Just like any other field, fluctuations can occur depending on the overall economic climate. 

Is it hard to get a job in digital marketing?

Finding a job is never hard if you have the right skills and expertise. You can consider building a strong portfolio or doing a course with placement support to start your career in the field.