What is CTA in Digital Marketing? Benefits, Tips, and Types

Table of Contents

Do you know how to provide the right direction to your audience?

Well, it is through CTAs- A simple yet powerful arsenal in any digital marketing strategy.

Let’s explore what is CTA in digital marketing and how to craft compelling CTAs. 

Read on.

What is a CTA?

A CTA or Call To Action is an instruction that guides the users to perform a specific action. It can be a set of words or an image in a clickable format.

It is more like navigating your user to do what next, be it signing up for a newsletter or downloading an ebook.

Purpose of CTAs

What took a person to your website in the first place?

A Problem!

A strong CTA can lead them to your solution aka your product or service.

If you want to be the solution, you need to motivate your audience at the right time. This is the core purpose of CTAs. 

Now let’s explore the various purposes in detail:

  • Boost Conversion

Undoubtedly, the primary function of a CTA is to boost conversion. A compelling CTA can easily prompt the viewers into taking the desired action.

  • Measure Success

You can use the Click-through rate (CTR) of CTAs to understand the success of your marketing efforts. If your targeting and efforts are successful, you will witness a higher CTR, directly contributing to conversions.

  • Create a Sense of Urgency

CTAs are a good way to create a scarcity feeling and FOMO (Fear of Missing Out) among viewers. This can attract them to take the desired action.

  • Interact With The Audience

From a bird’s view, CTAs are exactly the point where a customer starts a relationship with your brand. By prompting rightly, you are interacting with your audience and encouraging them to avail your products and services.

  • Generate Leads

Gathering customer information is a significant part of digital marketing. CTAs are a smart way to get it. When you provide free resources like ebooks or whitepapers with a click-worthy prompt, it is sure to get potential customer info.

  • Provide Direction

Getting attention is hard. Therefore, it is important to streamline a customer’s journey. CTAs can help you with navigating potential buyers into the desired action and avoiding confusion.

  • Promote Brand Awareness

CTAs lead your customers to gather more information about your brand like a link to your social media pages. This in turn increases brand visibility.

Types of CTA in Digital Marketing With Examples

There are many types of CTAs in Digital Marketing according to the function it performs. 

Here are some of the major types of CTA in digital marketing with examples:

Lead Generation CTAs

Getting customer info is the purpose of lead generation CTAs. Place these CTAs wisely to convert random website visitors into potential customers. 

Build an email list and nurture leads through this simple strategy.


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Social Sharing CTAs

These CTAs encourage visitors to share your content and increase brand awareness. This is an organic way of expanding your reach.

Visually appealing social sharing CTAs can attract viewers to check your brand even more.


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Founder of Haris&co | HACA | + posts

He is Kerala's favourite digital marketer with a strength of 100+ team members and 100+ clients from Asia and the middle east.

Cross-functional experience in Paid Advertising, Content Marketing, CRO, Social media Marketing, Automation & E-commerce.

Also Featured in TEDx, The New Indian Express , Malayala Manorama, Startup Story Media, Josh talks, and more.

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